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Branding Basics for Small Business, 2nd Edition

Written and Narrated by Maria Ross

 

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them?

The secret is starting with a strong brand strategy, which goes far beyond a logo. Brand is your core promise, personality, and reason for being. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can:

  • Generate buzz and loyalty with the right customers, clients, or donors

  • Make smarter, more cost-effective marketing decisions

  • Stand out from the crowd and grow your business

Drawing on conversations with thousands of CEO's, business owners and senior leaders of all types over the last 10 years, Language and the Pursuit of Leadership Excellence provides an eye-opening organizational blueprint, coupled with powerful, practical tools that leaders at all levels are employing to dramatically improve workplace relationships, shape culture and drive breakthrough results.